Jesse Schell has had his fair share of experience in the gaming world, the creator and mind behind Shell Games a full-service game design and development studio that specialises in innovating the uncommon and the Creative Director of the Disney Imagineering Virtual Reality Studio, and so it was a logical fit for him to chat to TED about how gaming will eventually take over our lives.

Jesse takes a look at how loyalty and instant gratification will go as far as us interacting with ads on a daily basis, the modes of transport that we will use and hopefully influence the choices we make.

Imagine if gamers could have free reign… this is the world that Jesse introduces to us.