According to The New York Times it seems that Nike has put a curse on all the players featured in the 3 minute advert and it seems to be the case (even going as far as Federer not performing at his best on the court). Was this advert cursed? Or is this merely a case of too many ego’s playing as individuals while on the pitch? Either way, this is a phenomenon that cannot be ignored. The curse of the Nike advert is upon us.