AIr New Zealand launch a new safety video featuring Modern Family’s Ed O’Niell and other celebs.
Airline safety videos rank right up there with watching paint dry and grass grow. For frequent flyers there is nothin worse than sitting through a boring speech of video about how to put on your seatbelt. Airlines have a hard job to do here because they often have first time flyers as well as the fact that in an emergency people forget even the most basic of things. How can you get airline passengers to pay attention?
Well Air New Zealand has created a quirky and fun air safety video featuring Ed O’Neill (Modern Family, Married with Children) and Melanie Lynskey (Two and a Half Men, Up in the Air) walking you through the do’s and don’ts of safety onboard Air New Zealand flights. They’re also joined by a host of other big name celebs from all over the globe.
This is the latest in a series of popular YouTube videos produced by Air New Zealand. Their “Bare Essentials” in-flight safety video was also a big hit (featuring the airline crew in nothing but body paint), and previous videos have starred David Hasselhoff and Air New Zealand’s former mascot, Rico, among others. In fact, there a more celebrity cameos scattered throughout the new video, and one lucky winner who can identify them all will win a trip around the world via Air New Zealand’s social media hub, theflyingsocialnetwork.com.
We love to see innovative use of video and exciting ways to engage people, while this may come across as a bit cheesy, I think Air New Zealand should be commended on their approach to bring a bit of fun to this otherwise serious and often boring event.