A new study of 500,000 users showed that Facebook users want to see less promotional content displayed by Pages they have Liked. The popular social media site heard its users’ pleas and decided to update its rules regarding Page Promotions.
If a business publishes spam or aggressive marketing posts it will be sanctioned by Facebook reducing the infringing post’s reach by showing it to fewer fans, even if an ad was paid for. An example of an infringing post:
Facebook claims that Pages are still important for your business and that 1 billion people visited Pages during October 2015 alone. However, this update is bound to cause organic Page reach to drop and Likes to become less valuable because Page visits aren’t the same as seeing posts in your NewsFeed every day. The update is sure to cause frustration to businesses who have spent money on ads to score Likes for their Pages so that fans can be reached on their NewsFeeds. Now, the company has taken away some of those benefits as businesses have restrictions on what they can post.