Car ads have become increasingly predictable over the year: either you see a family smiling while driving through a friendly neighbourhood or you see a car sipping through a bending road at an impressive speed.

Interactive Ad 1

 

Honda has broken the mundanity of car ads with its new interactive ad. The 2 min long ad allows you to toggle backwards and see a completely different story. The one story follows the suburban line with a father driving his kids around in a Honda Civic. The backwards story is more action-based, featuring a Honda Civic Type R.

Honda interactive ad 2

Check out the 30 min trailer for the new Honda interactive ad: