Razer is launching an entry-level smartband called Razer Nabu X.

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The Nabu X has awesome notification features, fitness tracking as well as social fucntions. The new smartband follows in the footsteps of the award-winning Razer Nabu. The Razer Nabu won the award for the people’s choice of Best of CES at the 2014 Consumer Electronic Show (CES).

The Nabu X will ship initially (on 13 January 2015) to Razer Insiders from the US and Europe for $19.99 (about R234,26) and later for $49.99 (about  R585,83) to the rest of the world.

Min-Liang Tad, co-founder and CEO of Razer stated that:

The greatest barriers to entry for new technology are price and complexity, and we’ve eliminated both of those with the Razer Nabu X. We’ve taken what makes the Nabu such a compelling wearable – discreet notifications, activity tracking and band-to-band communication – and incorporated them into the Nabu X. It’s the basic alternative to the Nabu that’s extremely affordable and simple to use.

About The Razer Nabu X

The Razer Nabu X uses three different LED indicators and vibrations to alert you to notifications on your paired iOS or Android smartphone. The LED indicators can be colour customised for specific notifications and you can activate the notifications by turning your wrist or by tapping on the band.

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The band has a band-to-band social feature that allows you to share certain data and info to fellow users.

In terms of fitness tracking the Nabu X comes with an extremely accurate accelerometer that works with algorithms to ensure that you receive the most precise fitness data.

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The Razer Nabu X was designed with comfort in mind. The soft rubber finish allows you to comfortably and discreetly wear the smartband all the time. Despite being comfortable, the Nabu X is also surprisingly durable and water resistant (up to 30 min. at 1 m. depths), which means that you can track most activities. The one-size-fits-all strap is detachable which means you can choose between black, white and green.