Google, Intel and TAG Heuer announced a partnership to create a luxury TAG Heuer Android Watch.

TAG Heuer Android Watch 2

The announcement came at this year’s Baselworld – the annual watch show which takes place in Basel, Switzerland and showcases the world’s finest luxury watches from brands like TAG Heuer, Rolex and more. TAG Heuer has been planning to enter the smartwatch market since last year and has finally revealed some more details about what we can expect.

TAG Heuer Android Watch 1

The TAG Heuer Android watch will be powered by Android Wear. Google’s Android Wear software was released more than a year ago and is used to power a bunch of smarthwatches like the LG G Watch R. But many users have complained that smartwatches aren’t really that great to look at. That’s all about to change as Apple has recently announced that it will release a luxury smartwatch called the Apple Watch Edition which will set you back $10 000 (about R123 424.00).

TAG Heuer Android Watch 4

Now Google will step up its game with the partnership between Intel and TAG Heuer. TAG Heuer’s President, Jean-Claude Biver stated that:

Our collaboration provides a rich host of synergies, forming a win-win partnership, and the potential for our three companies is enormous.

TAG Heuer Android Watch 3

No specifics have been revealed about the partnership and what it will entail, but Google will be providing the software, TAG Heuer will bring luxury design to the table and Intel will be creating the mechanical and processing components of the TAG Heuer Android watch. No price tags have been revealed either, but TAG Heuer watches usually come with a hefty price tag. Biver stated that the companies hope to have the luxury smartwatch ready by the end of this year.