me&you is the new South African mobile provider, launching on 4 May 2015. This new mobile virtual network operator (MVNO) will be launched by Durban-based Ignition Group and will use Cell C’s network to provide its services.

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By using third-party infrastructures to provide its services the company has the ability to offer lower rates as it doesn’t have the huge expenses other mobile operators have. By only having an online presence you&me won’t have any physically stores and you will only be able to buy products (which won’t include any handsets) and manage  your accounts through an online portal. When you order a SIM-card it will be delivered to you via post or courier and you can change your mobile packages, buy top-up airtime and purchase extra data bundles online. What makes this MVNO so unique is that it can offer voice calls as low as 39c per minute.

Head of the MVNO, Brett Howell, says that:

me&you mobile was born out of the frustration that people have with mobile networks – expensive packages, complicated contract that locks one in for 24 months, and poor customer service. We believe that me&you mobile addresses what consumers have been crying out for.

Howell is most likely referring to one of the biggest frustrations that many South African deal with in that you are unable to opt-out of contracts with mobile providers when you’ve signed a fixed-term contract. In terms of the Consumer Protection Act you are entitled to charge an early cancellation fee when a fixed-term contract is cancelled before it expires. The current early cancellation fee can be up to 40% of the contract price, which makes it useless to cancel. With me&you your contract will be on a month-to-month basis, which means that you can opt-out of the contract whenever you want to. You will receive a monthly bill and any changes or cancellations will kick-in at the beginning of the next month.

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