NAG Magazine’s publisher, Michael James, has announced that its last printed issue will come out in July 2015.

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NAG Magazine 1

[SOURCE: NAG Online]

New Age Gaming was first published in 1998 and has been a leading SA print publication that focusses on the gaming industry and covers all platforms like PC, PlayStation, Xbox and Nintendo DS. NAG magazine is 100% locally produce and published. Since its debut, NAG has grown significantly and became a household name in the South African gaming industry and has over 20 000 readers on a monthly basis. However, in 2015 the Internet is king and is squashing print publication by making them too expensive and irrelevant as news online is more up-to-date and in real-time. James states that the printed magazine has been struggling to stay relevant:

The print industry is diminishing quickly and because NAG speaks to a very connected, early adopting reader it has seen a faster than predicted drop-off in advertising and readers. We’re kind of in the middle of a storm of fewer people buying magazines, fewer companies spending money on print adverting, and an ever-volatile gaming industry. 

So after 17 years, what does the future hold? James explains that NAG Online will become a better and busier website that will follow the same vibe as the magazine.

Think of NAG Online as a print quality website.

The last issue will hit the shelves one final time on the 9th of July. You might want to save-the-date and go get your copy of the last ever print version of the printed magazine as it will be a type of collector’s edition issue with James stating that “it signifies the end of an era and the beginning of a new one“. James went on to apologise to fans saying that:

To those readers who are upset about this, I’m sorry. There’s just no way that we can keep this amazing publication alive anymore. I don’t want NAG magazine to become an anchor that drags the rest of the company down, so it’s time to accept the inevitable.

The magazine usually has about 200 pages containing the latest trends, previews, opinions and reviews about tech, geek entertainment and gaming. Usually an issue also includes a bonus double-sided DVD (CDs in older issues) containing game demos, patches, free content, game previews and more. NAG, in our opinion, had some of the raddest gaming competitions where readers could win some of the best gaming and tech products that were popular at the time. Some of our favourite competitions were the Caption of the Month competition which was a monthly competition where readers could win prizes for a screenshot of a game with a funny or creative caption. Another cool competition was Lost & Discovered where a small Heroes (you remember that show?) logo was hidden somewhere on the magazine and you won a prize if you spotted it.

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Despite being an industry leader in the local gaming publishing world, NAG magazine has also been responsible for promoting the growth of the gaming industry in SA with the rAge expo (real awesome gaming expo), the NAG Gaming League, the biggest gaming LAN in Africa, NAG LAN and IGN Africa.

So long, and thanks for all the fish, NAG!

Check out some of the fans showing off their awesome NAG magazine collections on Twitter: