Marvel and Amazon announced that they’re collaborating to bring 12 000 Marvel comics to the Kindle Store.
The collaboration between Marvel and Amazon comes after Amazon acquired comiXology to develop the Marvel Unlimited app for Android and iOS for a subscription fee of $9.99 (about R120.87). However, with the Marvel Unlimited app you are only able to browse comics that are more than 6-months old. With this new deal owners of the Kindle Fire will be able to have access to 12 000 Marvel comics on the day that they are released.
This move is long overdue as the only other players in the digital distribution of comic books, other than Marvel Unlimited is Scribd that provides over 10 ooo comic books for a monthly subscription fee of $9.00 (about R108.89). The Marvel Unlimited app for iOS and Android were both the top grossing apps in 2015, which indicates that it is a strong competitor in the digital comic market, with Marvel’s EVP of Interactive and Digital Distribution, Peter Phillips, explaining that:
After Amazon’s acquisition of comiXology, we collectively saw a great opportunity to expand our relationship and create more ways for fans to access Marvel’s vast library of characters as well as leverage comiXology’s technology, together with Amazon’s incredible consumer focus and reach .