Summer is fast approaching in South Africa, and luckily PUMA’s got your back by helping you get into shape with its ForeverFaster brand campaign. The ForeverFaster campaign focuses specifically on training asking the question “What are you training for?“, which is aimed at motivating individuals as well as teams to put more effort and energy into training and sports.
PUMA views training as a way to a more positive sense of self and well-being and a way to better your game and performance, always encouraging you to be better. To encourage others, PUMA has teamed with some of the world’s most elite sports stars, including Usain Bolt, Rihanna, Sergio Agüero, Arsenal Football Club and the Cuban National Boxing team to share their training stories. The ForeverFaster campaign was shot over a four week period and features a sneak peak into how these individuals train to ensure they stay on top of their games, capturing their motivations and tactics to constantly improve.
PUMA supports these stars in their quest for excellence with great sports gear, the latest of which is the IGNITE XT – a high intensity training shoe that is designed with energy and fast movement in mind. PUMA has also launched PUMA PACT as part of the ForeverFaster campaign. PUMA PACT is a platform where users can engage with each other through the PUMATRAC running app. It also serves as a platform for users to find the tools and the motivation to push themselves even more to become faster, stronger and fiercer. These tools and motivation will be coming from the above mentioned stars, which means users will only be getting the best training experience every time.