Twitter has announced that it has removed the 140 character limit on its Direct Message feature. Normal Tweets will still be restricted to 140 characters.
Before, users were only able to communicate privately with each other 140 character messages at a time, but now user can send each other Direct Messages of up to 10 000 characters a message. In comparison, Facebook’s limit for Facebook Messenger is 20 000, indicating that Twitter is trying to keep up especially now that WhatsApp is owned by Facebook.
Although Twitter is hardly struggling with about 316 million monthly active users, it pales compared to Facebook which has 1.5 billion, putting Twitter at a disadvantage when it comes to advertisers. Twitter’s Product Manager for Direct Messages, Sachin Agarwal, said that Twitter is investing a lot into direct messaging, with the company earlier this year releasing group DMs and letting any user DM another user:
Our users will now have the flexibility to write longer and express themselves in a more natural and comfortable way.
There’s a lot of events unfolding, and a human tendency to want to share that in the world and that’s where direct messaging comes in. This is another great opportunity to spark the conversation.