Twitter has announced that it has removed the 140 character limit on its Direct Message feature. Normal Tweets will still be restricted to 140 characters.

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Before, users were only able to communicate privately with each other 140 character messages at a time, but now user can send each other Direct Messages of up to 10 000 characters a message. In comparison, Facebook’s limit for Facebook Messenger is 20 000, indicating that Twitter is trying to keep up especially now that WhatsApp is owned by Facebook.

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Although Twitter is hardly struggling with about 316 million monthly active users, it pales compared to Facebook which has 1.5 billion, putting Twitter at a disadvantage when it comes to advertisers. Twitter’s Product Manager for Direct Messages, Sachin Agarwal, said that Twitter is investing a lot into direct messaging, with the company earlier this year releasing group DMs and letting any user DM another user:

Our users will now have the flexibility to write longer and express themselves in a more natural and comfortable way. 

There’s a lot of events unfolding, and a human tendency to want to share that in the world and that’s where direct messaging comes in. This is another great opportunity to spark the conversation.

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