Google has had its logo for a long time and now the company has unveiled a brand-new Google logo, which is the first major design change in almost 17 years.
So why the sudden major change? The company explains that Google used to only be accessed using a web browser and that now the site is accessed on various devices including smartphones, smartwatches and tablets.
Google goes on to explain their thinking behind the new Google logo:
Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).
This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others. We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.
You’ll see the new design roll out across our products soon. Hope you enjoy it!
[socialpoll id=”[socialpoll id=”2292275″]