Users have been asking for a Facebook dislike button basically since it was founded and it seems like we’ll finally get one. But, don’t expect it to be called a “dislike” button according to Facebook founder and CEO, Mark Zuckerberg during an informal Q&A:


I think people have asked about the dislike button for many years. Today is a special day because today is the day I can say we’re working on it and shipping it. What [users] really want is the ability to express empathy. Not every moment is a good moment.

What this new, let’s call it “empathy button” will look like we’ll have to wait and see. But it’s good to see that the company realises that Facebook users sometimes feel the need to acknowledge that a post is not a happy moment or a good thing. Yes, you could comment on a post, but a button is much easier and could increase post engagement. Facebook will have to ensure that this new way to show empathy doesn’t open the flood gates for trolling and bullying where post are “disliked” just for the hell of it, so what it calls the this button will be crucial in how users use (or abuse) it.