General Electric and African Media Initiative have joined forces to improve and boost Energy & Infrastructure coverage across Africa by hosting a training program. The first training session took place in Nairobi, Kenya from 09 – 10 October 2015 and saw 20 journalists from East Africa undergo training on the African energy sector as well as how to use data to tell stories that will make an impact.
The Energy & Infrastructure coverage training explores key issues in media coverage on the energy sector such as the weaknesses identified in coverage of infrastructure and energy-related issues, as well as the use of data and cutting edge technologies to craft and disseminate media messages for audiences across all platforms. The training is part of GE Africa’s efforts to support the development of journalism, with Director of Communications for GE Africa, Patricia Obozuwa stressing that the media plays a key role in influencing the development of societies:
As an Energy & Infrastructure company, we are glad to be associated with the Energy and Infrastructure category of the prestigious CNN awards. We believe this training will ultimately help in the quality of entries for subsequent awards.
This is only the first step towards a series of regional training workshops GE will be sponsoring in the future, with the aim to create an African network of journalists who specialise in Energy & Infrastructure coverage.
GE’s partnership with AMI will give the journalism community an experienced understanding of what the Energy & Infrastructure sector is all about. Journalists are encouraged to cover stories that highlight the importance the Energy & Infrastructure sector plays in the growth of national economies.