Over 1 billion people Like posts on Facebook everyday by clicking on a thumbs-up icon usually situated somewhere in the right or left bottom corner of posts. But this might all change with the introduction of Reactions, which the company has announced today.
Reactions is, as Facebook founder Mark Zuckerberg explains, a “more expressive Like button” and will give Facebook users the ability to react to Facebook posts in a better way. Users have been asking for a different way to interact on Facebook, having the need to react to a post, but not necessarily in a positive way making a Like inappropriate in certain circumstances. Zuckerberg addressed this need in a Q&A in September 2015, confirming that Facebook was working on something to better the experience of reacting to posts other than to Like posts on Facebook.
Enter Reactions. With this new way of expressing yourself on Facebook, users will be able to react to Facebook posts in a “simple and respectful” manner. By long pressing or hovering on the Like button (thumps-up icon), users will be able to have the following Reactions to posts:
- Sad; and
Zuckerburg goes on to stress that it’s not a dislike button, but that “[Reaction do] give you the power to easily express sorrow and empathy – in addition to delight and warmth“.
Facebook will give Reactions a test run in Ireland and Spain first, and will then roll it out to the rest of the world.