Playing make-believe as a child might have left you wishing to be an explorer or an inventor when you grow up. You dreamt of sailing ships and discovering new places no one had ever seen before. You imagined inventing time machines to visit the future and robots to tidy up your room.
GE adverts celebrate the importance of dreaming – of ideas, of inventions that could change the world – and of daring to think big.
Below we round up 5 of GE’s recent commercials to show just how passionate they are about innovation and technology, and their power to change the world.
Ideas are Scary
In “Ideas are Scary”, an unidentifiable creature is born. As it grows up and tries to find its way in the world, it is rejected by people who find it unpleasant, unfamiliar and a threat to how things are usually done. Finally, the sad and lonely idea wanders into a GE office, where it finally finds a place to be nurtured and grow.
“Invention Donkey” grants a man one wish: to invent anything he can possibly imagine. The man rattles off a few ideas – new friends, DVDs – but Invention Donkey resists: “Come on! Something that matters!” He encourages him to dream big and so he does: “Something to help power the planet.” While donkey sketches out how this could be done, the man realises how much work would go into this and wonders whether someone else could do it instead.
There is No Magic
While scientific innovation and technology may make seem as if GE does magic, this advert highlights just the opposite. In order for whimsical ideas to turn into solutions that fix problems across the world, GE requires “dedication, discipline and a lot of hard work”. There is no magic.
What My Mom Does at GE
A young child imagines the impossible-to-believe things that his mom does at work everyday; building underwater fans powered by the moon, airplane engines that can talk, and hospitals you can hold in your hand. The advert highlights how GE develops environmentally friendly technology, with the example of trains that make friends with trees.
What’s the Matter with Owen
GE doesn’t just make physical inventions; they also develop software and write code that lets machines talk to one another. Owen is a new employee at GE. His dad doesn’t quite understand what his son will be doing at GE, so he offers him grandpa’s hammer. As Owen explains, “Yes, GE makes powerful machines, but I’ll be writing the code that will allow those machines to share information with each other. I’ll be changing the way the world works
This article originally appeared on GE Reports.