Instagram, the photo and short video sharing app, lets users turn their boring old smartphone pictures into rather amazing shots thanks to cool settings and its signature filters. Many people (about 400 million) post pictures of their babies, food, cats and selfies on Instagram. It has become a platform for people to share their daily lives one post at a time, it’s a favourite among celebrities to connect with their fans and now with the introduction of Instagram ads, it has also become a place for business to connect with consumers.


But author and photographer, Rachel Hulin decided that she will be releasing her 200-page novel, Hey Harry Hey Matilda on Instagram.

HEY MATILDA, I've been reading John Cage’s Rules for Students and Teachers: Rule #8: Do not try to create and analyze at the same time. They are different processes. Do you know what rule #9 is? Rule #9: Be happy whenever you can manage it. Enjoy yourself. It is lighter than you think. I tell this one to my students all the time. HEY HARRY, #9 is a made-up lie. Do your students call you on it? I fell asleep with my headphones on last night. I woke up with my music still blaring, in a cold sweat. The lyrics, Harry. tell me what you know about dreams, dreams tell me what you know about night terrors, nothin’ you don’t really care about the trials of tomorrow rather lay awake in a bed full of sorrow HARRY, Do you ever feel like the universe is giving us hints about our future all the time but we’re unable to understand?

A post shared by Matilda and Harry Goodman (@heyharryheymatilda) on

Hulin plans to roll out the story over the next nine months, basically telling the story of Harry and Matilda Goodman in real-time through a series of Instagram posts. The story follows the lives of Harry and Matilda who are paternal twins in their 30s going through the motions of adulthood. Harry is an English professor and writer, while Matilda is an artist and wedding photographer living in Brooklyn, New York.

HEY HARRY, Why is it so cold outside? It's like sometime turns a switch at the end of September, and the whole vibe just changes to winter. I’ve been a little aimless of late, or maybe just distracted by the nippy air. I don’t want to put on pants again. I can’t leave the house. I need to locate the midpoint between a loafer and a boot. What are you up to? HEY MATILDA, Nothing much doing here. Grading papers. I went ahead and bought that online genetic test I told you about – the price went down to $99, so I figured it was worth it. It will give the part of me that was good at high school Biology a little thrill, I think. It’s pretty amazing what science can tell us about our ancestry now. I’m so curious to imagine what our forebears were up to— maybe it’s the writer in me, but I find it totally fascinating. It’s so odd that most people don’t know anything about even two generations back. HEY HARRY, That just shows you how quickly our own grandchildren will cease to give two shits about us. Maybe that’s why grandma is so irritable.

A post shared by Matilda and Harry Goodman (@heyharryheymatilda) on

Their story will be told through a series of simple photos with captions on Instagram and is accompanied by an interactive website. You can even visit Matilda’s website, giving the whole story a very authentic feel. Hulin offers a true experience for readers to emerge into these characters’ lives and has done a stellar job at providing backstories and history, making Matilda and Harry feel like they really exist.