Instagram, the photo and short video sharing app, lets users turn their boring old smartphone pictures into rather amazing shots thanks to cool settings and its signature filters. Many people (about 400 million) post pictures of their babies, food, cats and selfies on Instagram. It has become a platform for people to share their daily lives one post at a time, it’s a favourite among celebrities to connect with their fans and now with the introduction of Instagram ads, it has also become a place for business to connect with consumers.
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But author and photographer, Rachel Hulin decided that she will be releasing her 200-page novel, Hey Harry Hey Matilda on Instagram.
Hulin plans to roll out the story over the next nine months, basically telling the story of Harry and Matilda Goodman in real-time through a series of Instagram posts. The story follows the lives of Harry and Matilda who are paternal twins in their 30s going through the motions of adulthood. Harry is an English professor and writer, while Matilda is an artist and wedding photographer living in Brooklyn, New York.
Their story will be told through a series of simple photos with captions on Instagram and is accompanied by an interactive website. You can even visit Matilda’s website, giving the whole story a very authentic feel. Hulin offers a true experience for readers to emerge into these characters’ lives and has done a stellar job at providing backstories and history, making Matilda and Harry feel like they really exist.