We’ve said it before and we’ll say it again – the gaming industry is beyond huge and has some insane revenue power behind it. A fact that has never so clear thanks to Activision Blizzard‘s proposed acquisition of King Digital Entertainment for $5.9 billion.
King is best known for its insanely popular and addictive game, Candy Crush and boasts close to 500 million monthly active users.
To put that into perspective for you – This new partnership means the combined company will boast titles in its library like Candy Crush Saga, Call of Duty, World of Warcraft, Diablo, Guitar Hero, Destiny as well as 1000 other game titles. Bobby Kotick, CEO of Activision Blizzard explains that:
The combined revenues and profits solidify our position as the largest, most profitable standalone company in interactive entertainment. With a combined global network of more than half a billion monthly active users, our potential to reach audiences around the world on the device of their choosing enables us to deliver great games to even bigger audiences than ever before.
Activision Blizzard’s strategy is to basically dominate the global interactive entertainment market and be the dominant player in mobile gaming.