Video games are ruling the world. Through Gamification, they are teaching us new ways to approach situations, overcome obstacles and learn new things.
In video games everything you do fits under the definition of Gamification. Gamification is the process which involves point scoring, competitions with others, and rules to abide by, that makes your experience worthwhile.
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Ever since the dawn of video games, players have always kept playing because they wanted to reach a higher score, earn rewards, and complete objectives. Gamification works by rewarding users for their hard work and progress they make. You know that if you do something, you will have something to show for it, something unique to each scenario.
In real life we have seen this process being translated in our daily lives. You know that Pick n Pay Smart Shopper card? Well, it is a perfect example of how video games, and the process of Gamification has influenced people to try to earn points by purchasing something. These points can then be redeemed for real money too.
Even our own banking system works on a gaming mechanic. We live our lives, earn money, and rank up our bank account tiers from silver, gold, to platinum and diamond. Just like we would in a video game. we receive new ranks in the real world that shows off our power and experience. Only in a video game we have a trophy list and not a 6-digit bank account.
Another example is eBucks. Spend money at certain stores, and you will be rewarded points to spend more money.
Over 70% of Forbes Global 2000 companies have either planned on using, or have already used the method of Gamification to market themselves or improve their staff capacity by offering internal Gamification activities.
But the process of Gamification does not only include businesses and shops, as there are a dozen of these just waiting to be challenged. Nike+ incorporates its healthy fitness scheme into a reward system which rewards users for maintaining an active lifestyle.
The Nike+ system has been going strong for years now and it has led to an increase of 15 million people thanks to its easily accessible app and rewards system that lets users feel better about being fit. It is kind of like an online leaderboard in a video game where you can see who has run and worked out as much as you have, but instead, in real-life with real activities and people.
Vitality Drive is a local incentive by Discovery Medical Aid in which it tracks your driving of your everyday vehicle. It tracks your acceleration, speed, braking, distance, and smartphone activity while you drive. At the end of each month you are then rewarded DQ points for your overall performance. These points will improve your rank and you will even be rewarded fuel discounts like 25% off BP fuel and a Gautrain discount.
Learning Through Playing
Gamification in a learning environment is the approach that student take to learn using video game design elements. The process revolves around maximizing enjoyment and engagement through capturing the interest of learners and inspiring them. It is done by making a learning situation fun by motivating leaners to continue on a topic, in hopes of them reaping rewards from reaching new levels of knowledge. By doing so this increases concentration, class attendance, and focus on meaningful tasks that they get given.
One of these examples is Minecraft. By allowing learners to explore and create worlds in the video game, they then learn to become more creative. This, along with a real-world reward and ranking system, will keep leaners intrigued, giving them the urge to adapt their creativeness into a real-life scenario.
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There are hundreds of ways video games have incorporated their ranking and rewards systems into real-life businesses. It is just another way that video games are changing the world.