YouTube Music, a music streaming service from the mega successful video streaming service has launched in the US and could be a very strong competitor for Spotify, Apple Music and Tidal.

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Although we in South Africa are extremely deprived of music streaming services, the US has many different services all offering kind of the same thing, just packaged differently. So this leads to the question, why would YouTube Music be successful?

YouTube has played a major role in the digitalisation of the music industry and is a massive promotional platform for the entire entertainment industry. Think about PSY’s Gangnam Style which has over 2 billion views- YouTube is huge and music plays a big part on YouTube.

By providing a dedicated iOS and Android app YouTube is able to combine its huge following and focus it into one of its biggest categories, i.e. music.

The official YouTube Music app takes you on a personal journey through one of the richest music catalogs online. Every song, album, artist, or genre you choose begins a non-stop station designed to help you find new tracks and rediscover past favorites. Just tap a song you love, and see where your music takes you.

YouTube claims to have an “endless catalogue” of music from classics to exclusive releases.

Like most of the other music streaming apps, YouTube music will have a free and a $10 subscription option. If you’ve already subscribed to YouTube’s new YouTube Red ad-free service then YouTube Music is covered and you’ll have access to possibly one of the biggest music collection in the world.

No news on when the service will be hitting South Africa.

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