The Fitbit Blaze is a smartwatch that has been manufactured with fitness and personal style in-mind. If you’re into fitness, you’re going to want to invest in this latest addition to the Fitbit family. With amazing new fitness features and a design that can match any personal style, the Fitbit Blaze is the perfect workout accessory.

Fitbit Blaze

The new enhanced fitness features include:

  • FitStar by Fitbit on-screen, guided workouts with animations,
  • Connected GPS,
  • PurePulse tracks your heart rate all day long, giving you feedback on your resting heart rate and most active times of the day, and
  • SmartTrack automatic exercise recognition

The new device comes with smart notifications to ensure you never miss a beat in your active lifestyle. The new Fitbit is able to send you notifications of incoming calls, texts you received or calendar events right on your wrist, making your life easier when you’re on the go.

The Fitbit Blaze has a an impressive battery life and can go up to 5 days without having to be charged. This is seriously sick, especially considering that you can wear the device day and night.

The Fitbit Blaze has a simple and slim design, fitting into any person’s active life style while still looking fashionable. The device can easily be clipped into a range of interchangeable band and frames. You can also choose between various colour clock faces to match your mood or outfit.

Fitbit Blaze

Firbit Co-Founder and CEO, James Park explains the reasoning behind creating a fitness device that is functional and stylish:

One of the first things we learned in this industry is that fitness is personal – and if something isn’t your style, you won’t wear it. With Fitbit Blaze, we pushed the boundaries of what’s possible to create a beautiful, versatile device that can be customised to fit your personal style – while packing a powerful fitness punch to help you reach your goals. Fitbit Blaze delivers a combination of innovative features that were carefully selected with intention and purpose, designed to motivate and offer a fitness experience that is more effortless and more useful with advanced guidance and coaching.

The interchangeable straps come in:

  • Stainless steel – Silver
  • Leather – Black, Blue and Plum, and
  • High-performance elastomer – Black, Mist Grey and Camel.

You can pick up your own Fitbit Blaze for R3 999.00 at most major retailers, including iStore, Incredible Connection, Dion Wired, Makro, Dischem, Clicks, Sportsmans Warehouse, Totalsports, Cape Union Mart and Due South.