Earth Day 2016 took place on 22 April, and although it was one day, big tech brands celebrated it throughout the weekend.
Earth Day was a concept originally created by US Senator, Gaylord Nelson. He believed that the environment needed a national day, which then became Earth Day, originally celebrated in 1970.
Earth Day has grown over the past few decades and is now celebrated around the world by over 1 billion people. This year’s Earth Day theme was Trees for the Earth and the goal is to plant 7.8 billion trees by the 50th anniversary of Earth Day which takes place in 2020. As much as the day is all for nature and the wellbeing of the planet, it is also a massive marketing opportunity for big tech brands around the world. This is how they celebrated the day in 2016.
Apple’s recent move in environmental change has been thanks to Liam, a robot responsible for all the dismantling of old Apple devices, which then gets used for recycling and new hardware. Liam is also a great marketing tool and in the recent Earth Day ad, which you can see below, Siri asks him what is he doing for Earth Day.
Apple also released an iMessage ad showing how the company uses renewable energy to power its data centres which are completely run off of renewable energy.
It would not be a big day without Google Doodles. The search engine had tons of different Earth Day inspired doodles which were significant to the international day.
NASA has always been known for its out of this world Earth Day campaigns, and this year it urged everyone to send through a video of their favourite places on Earth, using the hashtag #NoPlaceLikeHome. This will all be gathered over the coming week and we will see the result soon.
Drop us a comment and let us know what you did to celebrate Earth Day 2016.