Instagram, the Facebook-owned photo-sharing app, has been around for some time now. We’ve all come to recognise and love the Instagram logo which looked like an old-fashioned Polaroid camera. But Instagram has done a complete overhaul of the Instagram logo as well as the layout and colour-scheme of the app.
Today we’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form. You’ll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse. We’ve made improvements to how the Instagram app looks on the inside as well. The simpler design puts more focus on your photos and videos without changing how you navigate the app. The Instagram community has evolved over the past five years from a place to share filtered photos to so much more — a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become. Thank you for giving this community its life and color. You make Instagram a place to discover the wonder in the world. Every photo and video — from the littlest things to the most epic — opens a window for people to broaden their experiences and connect in new ways.
If you update your Instagram mobile app you’ll immediately notice that the brown and orange Instagram logo is now gone and is replaced by a new purple, blue and yellow logo. This new colour-scheme is not all that’s new to the logo as the entire logo is now simpler. The new logo merely consists of two circles inside a square to represent a camera. Other Instagram apps like Boomerang, Layout and Hyperlapse also received logo and layout update.
Three years ago, Paulo del Valle (@paulodelvalle) started the My Instagram Logo project, inspiring thousands of creators to remix our icon in wildly creative ways. Paulo, who lives in São Paulo, used more than 400 flowers to make his remix of our app’s new look. “I went to the biggest flower shop in Rio de Janeiro and bought half of their stock for Mother’s Day. Then I got home and I had no idea how I was going to do it,” he explains. Eight hours later, he had something beautiful. Photo by @paulodelvalle
Drop us a comment and let us know what you think of the updated look.