SABC radio stations have been mandated to, as of today (12 May 2016), play 90% local music.
All eighteen SABC radio stations are required for a three-month period to give South African musical artists 90% of the airtime. This is part of the national broadcaster’s campaign to increase local entertainment content, which covers local music. Many stations like Metro FM and Ukhozi FM have been supporting local artists for years now, which means the change won’t be too drastic for those stations already supporting the South African music industry. However, stations like 5FM will sound completely different to what it’s currently offering which mainly consists of mixture of local and international music.
Local musical artists have taken to Twitter to express their gratitude for the move from SABC radio to support the South African music industry:
SABC just announced the end of the South African music industry's Apartheid. We now stand a fighting chance to show the world our greatness!
— #DaKARII4Gold (@KwestaDaKAR) May 11, 2016
— Danny K (@dannykmusic) May 11, 2016
The country can never run out of local music,more AirPlay means more royalties and enough money to produce quality music #LocalMusic
— Demor-Cliche' (@IamDemor) May 12, 2016
The SABC will engage its audiences to evaluate whether the audiences are satisfied with these changes. This process will pave the way for the corporation to make an informed decision going forward.
Drop us a comment and let us know what you think about this move rom the SABC to make South African music more accessible to the public.