It’s no small feat for a local brand to reach one million Likes on Facebook. So it’s very impressive that South African classifieds website, Gumtree has achieved this awesome milestone.

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Celebrities like Charlize Theron and Trevor Noah have no problem to reach one million Likes on Facebook, but for local brands it’s a massive accomplishment. By reaching this awesome digital success, Gumtree joins local brands like Soccer Laduma, MTN, Knorr, Cricket South Africa and Glamour Magazine that have also been able to accumulate so many Likes on Facebook. Head of Marketing, Claire Cobbledick explains that social sites, like Facebook, provide brands with the platforms to open up direct communication between brands and their consumers in an engaging way.

By understanding how, why, when and what your consumers engage with is such useful insight, which was not necessarily available before.

Social sites like Facebook provide brands with the necessary tools to be able to give their consumers the communications they want, when they want it and on their terms.

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