If you haven’t started catching ’em all with the new Pokémon Go mobile game, then what are you actually doing with your life? This new massively successful and addictive mobile game has put Nintendo back on the gaming map.
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After having been released for only a few weeks, and not even launching globally yet, the mobile game has caused Nintendo shares to rise by almost 25%. This increase alone has added $7.5 billion to the company’s global market value. The game is only currently officially available in the US, New Zealand and Australia. Niantic Labs had to put the breaks on the global roll out of the game as it experienced an overwhelming and unexpected demand for Nintendo’s new mobile game, which put tremendous strain on its servers. We don’t think anyone expected the game to have such immediate and massive success, with there nearly being more daily active Android users playing Pokémon Go than their are on Twitter. This is according to data released by SimilarWeb. The game is currently installed on 5.6% of Android smartphones in the US and is the number one download on both the Google Play Store and iTunes.
The game is set to officially start rolling out globally soon, which means it will only continue to get bigger. There’s no telling the massive social impact the game will have and we’re excited to see what the future has in store for Pokémon Go and the endless franchise and merchandising options the game creates for Nintendo.