The new Land Rover Discovery was revealed on a record-breaking bridge built entirely out of LEGO bricks.
Adventurer and survival specialist, Bear Grylls was part of the reveal of the new Land Rover Discovery, which broke this awesome record by driving over millions of LEGO bricks. Sir Ben Ainslie and Zara Phillips joined the record-breaking reveal of the new Land Rover Discovery on a 13 meter high LEGO London Tower Bridge.
The LEGO bridge broke a Guinness World Record for being the largest LEGO structure ever built. It was made from 5,805,846 individual LEGO bricks, breaking the previous Guinness World Record by 470,646 pieces. It took 5 months to construct. Spokesperson for LEGO, Emma Owen said that LEGO is thrilled the new Land Rover Discovery was revealed by using LEGO creatively.
We are thrilled that Jaguar Land Rover has used LEGO bricks to add some Guinness World Record-breaking creativity to the launch of the new Land Rover Discovery. This is an epic, outstanding build that absolutely captures the imagination in a way we haven’t seen before. With LEGO bricks and some imagination you really can build anything!
The new Land Rover Discovery can seat seven people and is said to have been built for the digital age. Innovative technology in the new Land Rover Discovery ensures your family’s safety while keeping them connected all the time. Land Rover Chief Design Officer, Gerry McGovern, explains the thinking behind the new Land Rover Discovery.
[The new Land Rover Discovery] redefines the large SUV. Land Rover’s design and engineering teams have revolutionised the Discovery DNA to create a highly desirable, extremely versatile and hugely capable premium SUV.
Top 5 LEGO structures in the world
- New Land Rover Discovery Tower Bridge (2016) – 5.8m bricks
- Star Wars X-Wing Fighter (2013) – 5.3m bricks
- Lego house created for James May’s BBC programme Toy Stories (2009) – 3.3m bricks
- Herobot 9000 A mecha robot (2011) – 2.8m bricks
- Allianz Arena scale replica of the spectacular Munich soccer stadium (2005) – 1.3m bricks
About Land Rover
Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true ‘breadth of capability’ across the model range. Defender, Discovery, Discovery Sport, Range Rover Sport, Range Rover and Range Rover Evoque each define the world’s 4×4 sectors, with 80% of this model range exported to over 170 countries.
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