The Twitter character limit of 140 characters, has been an iconic feature of the microblogging social media site since 2006. Many users have been creative in being able to say what they need to say within the 140 Twitter character limit, but all of that’s about to change.
Starting today, the Twitter character limit will be double as much as the standard 140 character limit. This means that certain users will be able to send out Tweets that are 280 characters long.
The company explains that the reason for its decision to start rolling out the expansion of the Twitter character limit is, because different languages and forms of communication sometimes need more space. The company goes on to explain that it wants everyone around the world to be able to express themselves clearly, without the annoying 140 Twitter character limit.
We want every person around the world to easily express themselves on Twitter, so we’re doing something new: we’re going to try out a longer limit, 280 characters, in languages impacted by cramming (which is all except Japanese, Chinese, and Korean).
The company’s research shows that the Twitter character limit is a major cause of frustration for users Tweeting in English, but it is not for those Tweeting in Japanese. The research further showed that, in all markets, when users don’t have to cram their thoughts into 140 characters and actually have some to spare, more people use Twitter to express themselves.
This new expansion of the Twitter character limit will be rolled out to a small group of users initially, before the company makes s choice to launch the new Twitter character limit to all users, with the company saying that:
What matters most is that this works for our community – we will be collecting data and gathering feedback along the way. We’re hoping fewer Tweets run into the character limit, which should make it easier for everyone to Tweet.
Are you keen on the change to the Twitter character limit? Drop us a comment below and let us know.