P. Diddy, formerly known as Puff Daddy, Puffy, or just plain old Sean Combs, has changed his name again.

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In a selfie video on his 48th birthday, the business mogul and hip-hop star announced that his moving away from his former P. Diddy name and any other version thereof. So what does the artist formerly known as P. Diddy want us to call him from now on? Simply, Love or Brother Love. And if you think that’s corny, Love doesn’t care. The full announcement by the former P. Diddy clarifies the latest name change:

I have some very serious, serious news. I’ve been praying on this, and I decided — I knew it was risky, and it could come off as corny to some people. I decided to change my name again. I’m just not who I am before. I’m something different. So my new name is Love, aka Brother Love. I will not be answering to Puffy, Diddy, Puff Daddy, or any of my other monikers but Love or Brother Love, OK? It’s my birthday, I feel good.

This is the first name change for the star since 2014 when he asked to be referred to as Sean “Diddy” Combs. Before that, there have been many different versions of the artist’s name, with Puff Daddy and P. Diddy being the two most used.

Not everyone is feeling the love for the new name for the former P. Diddy. Wrestling personality, Bruce Prichard tweeted that the star should “find a new gimmick”, referring to the fact that Prichard has been calling himself Brother Love for many years.

What do you think of the new name P. Diddy wants everyone to call him by? Drop us a comment below and let us know.

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