“Instant photography” has taken on new meaning since Polaroid first introduced the instant camera in the 1940’s. We now have cameras that can fit in our pockets, drones, and more places to view these photos than ever before. The reinvention of photography has changed the way we travel, share stories, interact with our friends, and capture moments. The PUMA x Polaroid collaboration celebrates this story of reinvention of both industry giants.
The collaborative pack is a fusion of PUMA’s all-new RS-0 sneaker and design hints from the iconic Polaroid OneStep analog instant camera.
The PUMA x Polaroid sneaker pack will drop in stores on 27th October – this includes two sneakers, namely the RS-0 Polaroid and RS-100 Polaroid.
The RS-0 Polaroid sneaker is inspired by the game-changing Polaroid OneStep instant camera. The sneaker features a premium white leather upper, micro perf vents, 6mm flat, reflective laces and the iconic Polaroid Colour Spectrum graphic on the sneaker tongue.
The RS-100 Polaroid sneaker reimagines the 80’s RS-100 model with hints of photography elements. Between the two sneaker styles, the RS-100 Polaroid is the OG silhouette, keeping true to the retro style. The re-issue features classic Polaroid hues in colour-blocked style in suede and leather overlays, finished with a reflective detailing, a play on the ‘flash’ from a Polaroid camera. The iconic Polaroid Colour Spectrum graphic rainbow colours are used prominently, from the colourful outsole to the sneaker tongue.
This milestone PUMA x Polaroid collaboration comes at a time when both brands are experiencing a cultural resurgence. PUMA has launched their latest RS-0, a reboot of their classic 80’s Running System (RS) line, with influential and creative brands, including Polaroid. These brands foster innovation through design, style, technology, and more, with each brand telling their own story of reinvention.
Will you be picking up your PUMA x Polaroid pack when it drops later this month? Drop us a comment below and let us know what you think of the PUMA x Polaroid collaboration.