The online gambling industry is a fiercely competitive industry. Generally, it’s the top gaming companies like NetEnt and Microgaming that have captured the majority of the market share. However, small games developers can definitely compete with the big fish in the industry and carve out a niche for themselves.
The formula for success varies from one game developer to the other, but it always includes game design, flexibility with technology, and excellent customer support. Small games developers are well aware of the fact that they will never be able to compete with the big boys if they fail to interact with their customers.
Successful small games developers are those who take the time to interact with the players and find out their preferences. They then develop and create games which incorporate player preferences and feedback. You will find online casino games developed by successful small gaming providers at NoDeposit365.
The following are strategies small games developers implement to defeat brand leaders:
They develop games that are mobile friendly. Smartphone and tablet use is widespread, and people use it for a variety of purposes including booking tickets, ordering food, purchasing groceries, social networking, shopping, as well as playing online casino games. Creating mobile-friendly games, especially HTML5 games that players can play right on their browser without having to download any native app goes a long way in attracting and retaining players who use mobile devices.
Effective Marketing Techniques
Small game developers use a variety of marketing techniques to attract and retain a loyal player base. For example, they offer no-deposit free spins on featured games, free spins on new games, large progressive jackpots, interactive slots, 3D slots, double loyalty points on some games, and so on to attract new players to the game and retain existing ones.
They also partner with affiliate sites to present demo versions of their games on their websites. In addition, they create accounts on social networking sites to gather player feedback, interact with customers, and provide valuable information regarding new games.
Perfect Customer Service
Small game developers understand the importance of customer support. They are willing to interact with the online casinos they partner with as well as loyal players of their game round the clock through telephone, live chat, social media, or email.
As a result of these strategies, small games developers have been able to develop games that became just as popular as games from the brand leaders. The following is a brief overview of some of these games:
Foxium’s The Odd Forest Slot
Foxium is a small game developer based in Estonia. They have partnered with Odobo, a software firm, to design HTML5 games that can be played across all platforms. Being young, the company has rolled out only a few games and only time can tell whether it can compete effectively against bigger brands. However, its Odd Forest slot has successfully captured some interest.
Odd Forest has four rows, 50 lines, and 5 reels. Set against the backdrop of an enchanting forest populated with fairies and monsters, it is loaded with special features. As players spin the reels, they unfold a story and unlock bonus features such as random wilds, regular wilds, bonus game, and free spins with sticky wilds, sliding wilds, multipliers, and extra wilds.
Fantasma Games’ Super Sumo
Fantasma Games is a young Swedish developer, but its team of game developers comprises experts from major casinos such as LeoVegas and ComeOn Casino. Fantasma Games uses the latest technology to create 3D slots that are capable of delivering the ultimate gaming experience. In addition, the game developer is also working on Virtual Reality (VR) games. Fantasma Games’ emphasis is on creating mobile-friendly gaming content.
The developer’s most popular slot is Super Sumo, which has an RTP of 95.18%, five reels, three rows, and 25 lines. The slot has a comic Japanese theme and features emotional, funny, and animated sumo fighters. Some of its special features include re-spins, wild symbols, free spins, and a special Sumo symbol.
Thunderkick’s Esqueleto Esplosivo
Thunderkick is also a Swedish company that was established by a group of gaming experts from NetEnt. They take their own time to develop games, but this is because they take the game designing and development process very seriously. The developers write their games in HTML5 and implement accelerated graphics technology. As a result, the games load fast and deliver a smooth gaming experience.
Based on the Mexican theme, Esqueleto Esplosivo features festive music and colorful singing skulls against the backdrop of a feast in preparation. The slot has five reels, three rows, 17 lines, and an RTP of 96%. It also has some innovative special features such as mucho multipliers, cascading symbols, and Esplosivo wild symbols.
Elk Gaming’s Sam on the Beach
Elk Studios, a game developer based in Sweden, went live in 2012. It is rather slow in creating new games because it gives great importance to game design, detailing, and development. A number of online casinos have partnered with Elk Studios because of the quality of its gaming content.
Elk Studio has created slots with attractive themes, special features, and revolutionary designs. They have created innovative features such as Game On and Betting Strategies. While the latter enables toggling pre-set configurations, the former is a loyalty program that gets activated as soon as players play 25 paid games. If this happens, players will get free spins when the load the game again.
Sam on the Beach is a cheerful family slot with three rows, five reels, and 243 lines. It comes with a return to player of 93.6% and plenty of special features such as re-spins, regular wild symbols, free spins, and a bonus feature.
Rabcat’s Castle Builder
Ever since it got into a partnership with the Microgaming powered Quickfire, Rabcat has become very popular. Its slots feature excellent graphics and innovative features. Since the games are written in HTML5, they can be played across multiple platforms and deliver a smooth gaming experience.
Castle Builder is just as popular as its sequel and challenge players to construct castles and unlock levels. A five reel slot with 15 ways to win, Castle Builder challenges players to use existing material to construct castles and unlock different levels in different locations. As players travel from one country to the other, the rulers of those countries give them the task of building castles and finding a suitable match for the princesses. The game challenges players to complete cycles, achieve levels, and win medals.