PUMA and The Tetris Company, Inc., have officially announced their partnership. This exciting collaboration will see PUMA’s latest RS silhouette, designed with one of the most recognised video game brands of all time as inspiration. If you’re into fashion and retro gaming, then this cool collaboration is probably sending your nostalgia into overdrive.
Fittingly, both brands introduced products in the 80s that are now considered cultural icons. Originally designed and programmed by Russian game designer Alexey Pajitnov in 1984, the TETRIS® game rose to fame when it was introduced on the Nintendo Game Boy in 1989. The RS (Running System) sneaker originated in 1986 as a running sneaker with the Running System technology allowing exceptional cushioning and midsole support. So, both brands are set up perfectly to invoke nostalgia in consumers.
For PUMA, this enriches its ongoing stories of reinvention by partnering with influential and creative brands that push culture forward through innovation in design, style, technology, and more. Embracing the future and honouring the past, PUMA revived the RS silhouette and built it from the ground up. The result is an OG-inspired range with an innovatively-designed and remixed silhouette.
For TETRIS, now celebrating its 35th anniversary, this partnership enables it to grow the brand’s lifestyle product offering with a shoe design that is truly unique for sneaker enthusiasts and collectors. In doing so, it furthers its mission to introduce fun, innovative products that speak to the distinct interests of the brand’s ever-growing global fan base.
The PUMA x TETRIS RS iteration releases worldwide in October 2019. Watch this space for more information.
Would you be keen to get your own pair of TETRIS sneakers released by PUMA? Drop us a comment in the comments section below and let us know what you think of this cool new collaboration.