After reviewers were reporting that the new device from Samsung seems to break pretty easily, the South Korean company has decided to hold off on the Galaxy Fold launch.

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Samsung has decided to delay the Galaxy Fold launch and not make the same mistake it has previously made by releasing its devices too soon onto the market. The South Korean company infamously released the exploding Galaxy Note 7, which it had to eventually admit was a big disaster. It then cancelled the devices and recalled them. Even airlines wouldn’t allow passengers to fly with those devices.

Samsung claims that it’s delaying the Galaxy Fold launch after sharing the device with reviewers, who “showed us how the devices need further improvements that could ensure the best possible user experience“.

The Galaxy Fold launch will now be delayed to give Samsung further time to “fully evaluate this feedback and run further internal test“. The company goes on to say that its initial findings from the inspection of the issues reported by reviewers regarding the device’s foldable screen, suggests that the issues are caused by impact on the top and bottom exposed areas of the hinges. Samsung goes on to explain that there was also “an instance where substances found inside the device affected the display performance“. The initial measures taken by Samsung to improve on the issues reported by reviewers, include strengthening the display protection. The company has also vouched to improve care guidance and will have better instructions on use of the device.

The Galaxy Fold launch date will be released by Samsung in “the coming weeks“, until the company has figured out what went wrong.

The company initially said that the issues reported with the review units were caused due to the reviewers removing a super thin “protective film” which was placed over the screen, still planning to go ahead with the Samsung Galaxy Fold launch. But now, the company seems to have a little less faith in its device, and it’s back to the drawing board.

Delaying the Galaxy Fold launch will probably benefit Samsung in the long run, as the devices do not currently seem ready for a mass mobile market release.

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